Global team, local thinking.
Our team has over 30 years experience working with some of the largest brands and companies in the world. With expertise in global media strategy, advertising, technology and high growth scale-ups in private and public markets.
Our strategic insights means we think global but act local.
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Founder & CEO, Executive Editor
Prior to founding attnd. Sarah was Co-Founder of ASX listed The Market Herald (ASX: TMH) and led strategic and revenue initiatives across the group including the acquisition and integration of Stockhouse, Canada’s largest financial publisher, and Gumtree, Carsguide Autotrader Group, Australia’s largest digital online marketplace. During her tenure, Sarah founded and led Advisir which worked with hundreds of public and private listed companies and is now one of the largest strategic and financial media relations consultancies in Australia and Canada.
A career spanning over 20 years in professional services and large global corporates including The Boston Consulting Group, Adobe and The Commonwealth Bank, and expertise across strategy, investment, media and technology.
Sarah’s is also a Director at Hedy Capital, a strategic advisory focussed on new venture creation and scale in complex digital environments and is also an advisor to several high growth technology companies, publicly listed companies and several media organisations.
Sarah has a graduate MBA-E from The London School of Economics.
Connect with Sarah via Linkedin
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Advisory Board
Liam is one of the most regarded experts within the Australian media landscape and has worked worked alongside the Atnd team across various projects for over 20 years.
With an impressive 30+ year career in Senior Executive roles within Media and Advertising, Liam was formerly the Managing Director of Facebook Australia & New Zealand and previously was the Managing Director of Microsoft Advertising and Fairfax Digital.
Liam specialises in the monetising of digital media assets and AdTech. With a heavy emphasis on Go To Market readiness, sales and positioning. He has a passion for digital marketing, writing, high growth businesses and exploring contemporary management.
Recently Liam has published a business book and sits on a number of advisory boards to some of Australia's largest media organisations.
