Art & Science

The art and science of programme technology and creativity to deepen, delight and deliver amazing fan experiences is what we do.

The Global digital fan engagement industry is worth $6 billion with Sports brands investing millions in fan engagement and sophisticated systems to engage, nurture and extend the fan experience. And there are so many vendors, agencies and platforms helping build these systems.

But one of the most iconic - and over looked touch points with fans, before during and after the game, and at the stadium or on a sofa, is the programme.

The programme is an iconic part of the event experience, it creates anticipation, engagement and memory. Of all the artefacts sports brands create none have the emotional engagement as a programme - they are collected, remembered for years and they are part of the memory of the day, building deeper brand connections.

We're experts in leveraging the fan programme into an integral part of your digital engagement. We take a legacy product for a legacy audience, and transform into a platform for connecting and belonging.

Our Approach

Publishing

Across our editorial and technology verticals, we work closely with our partners and teams, to respect your brand, and help build new opportunity for engagement and revenues.

Technology

We harness the power of technology to provide immersive, interactive, and engaging content experiences. Leveraging our unique approach to enable precise targeting, personalised messaging, and real-time analytics, that offer brands a seamless way to engage and connect with global audiences.

Events

We curate exclusive events that redefine networking and business engagement. Attnd events are meticulously planned to create memorable experiences, fostering valuable connections and opportunities for our partners and exclusive access for audiences unlike any other.

Global Insights

Later this year Attnd will launch its global 2024 Digital Fan Programme Study, a review across 8 sports in 12 countries with best learnings for sports brands, management and investors. Contact us for a preview, we’d love to talk

At the intersection of luxury and velocity, Formula 1® is more than just a sport; it's an iconic experience that transcends boundaries, melds precision, prestige and a world where innovation, luxury, and aspiration merge like no other.

attnd. is proud to be the official licence partner of the Formula 1® for the editorial management, creation, and distribution of The Official Formula 1® Digital Race Programme Magazine for the 2024 season, available on mobile App and Web.

The Race Programme is an iconic publication that reaches millions of auto sports fans and luxury consumers and is a unique way for brands and advertisers to showcase their story to a global highly sought after audience.

Unparalleled Partnerships

Brands we’ve worked with

Global team, local thinking.

Our team has over 30 years experience working with some of the largest brands and companies in the world. With expertise in global media strategy, advertising, technology and high growth scale-ups in private and public markets.

Our strategic insights means we think global but act local.

meet our team

We curate experiences that empower brands to connect and engage like never before.

admire. aspire. attnd.

Get in touch